The Media Sport Group and the World Rafting Federation together to promote rafting worldwide.
A new important agreement for the World Rafting Federation that will expand the program of the channel 814 of Sky MS Channel with new content dedicated to rafting.
Rafting, a fascinating and spectacular sport with its evocative scenarios, has always offered exciting competitions. The project will create a format dedicated to discovering all the curiosities and history of this sport.
Thanks to this agreement, Mediasport Group will be the official and exclusive media partner of the WRF World Championships that will take place in France from June 28th to July 3rd. The races will be broadcast in full streaming, with English commentary, on the web tv MS 360 (ms360.tv) and the highlights will also be broadcast live on channel 814 of Sky MS Channel and on the digital terrestrial network MS Sport.
The goal of the format is to bring viewers closer to the world event and to the discipline under multiple point of view. The program will consists of 5 episodes that will deal various topics - from history to the presentation of the 2021 season that will see its climax with the World Champs and will be on air every two weeks starting from Friday, April 16th at 22.00 with prestigious guests and representative athletes.
"It is with great pleasure that I announce the partnership between the Mediasport Group and the World Rafting Federation" stated Danilo Barmaz, WRF President - "Mediasport Group is a leader in innovative Sky platform, young, concrete which fully fits with the philosophy of WRF, promoting sport, inclusive for all, in contact with nature protecting rivers and the environment.
This agreement will allow our sport to become even more popular to the public supporting our ambitions to access to the highest sporting stages."
"Our editorial line has always been focused on giving space and visibility to sports less present in the TV programs" said Roberto Brusati, Managing Director of Mediasport Group Spa “Rafting is a highly spectacular sport with strong roots in our territory and that we are very happy to be able to welcome on our channels, and follow an important event like the World Championships 2021. I thank President Barmaz for his trust in the quality of our work".
In the coming years Mediasport Group will be media partner in all the main WRF events.